T·MTOTAL MEDIA
FIELD GUIDE
ESCAEN
TOTAL MEDIA / EN

Media skills guides

Original practical guides based on the subjects of a former media school.

This topic appeared in Total Media Academy's former catalog. This independent editorial guide does not offer enrollment or represent an active course.

Guides

01

Podcast voice: make a clear story before buying a microphone

A useful audio story begins with one question, a script that can be spoken naturally and a recording that another listener can follow.

02

Live streaming: a run sheet, a test and a recovery plan

A useful live stream relies on a clear audience promise, intelligible audio and a plan for failure more than on visual effects.

03

SEO for journalists: make a story findable without changing the facts

Search can reveal real audience questions, but a headline and structure must remain faithful to the reporting.

04

Investigative reporting: build a hypothesis that can fail

A sound investigation asks a testable question, seeks independent records and testimony, and leaves room for its first explanation to be wrong.

05

Television reporting: make every image answer a question

A strong video report needs evidence as well as pictures. Plan images around verifiable questions and keep the edit faithful to what happened.

06

Media scriptwriting: give every scene a job

A usable script shows what changes, who needs to know and how the audience will see or hear it.

07

Digital journalism: publish a story that can be checked and updated

The web lets a story grow and be corrected. That advantage matters only if readers can see what changed and where each claim came from.

08

Sports reporting: tell the match without losing the evidence

A final score is the start of a story. Explaining how it happened requires context, checked statistics and more than one voice.