TOTAL MEDIA · EN

Guides: Choose your next project

Journalism, radio and television: guides that end with a piece, a test and a review. In English, Spanish and Catalan.

The 2024–25 catalog informs today’s self-directed guides. No enrollment or accredited qualifications are offered.

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Podcast voice: make a clear story before buying a microphone

A useful audio story begins with one question, a script that can be spoken naturally and a recording that another listener can follow.

Live streaming: a run sheet, a test and a recovery plan

A useful live stream relies on a clear audience promise, intelligible audio and a plan for failure more than on visual effects.

SEO for journalists: make a story findable without changing the facts

Search can reveal real audience questions, but a headline and structure must remain faithful to the reporting.

Investigative reporting: build a hypothesis that can fail

A sound investigation asks a testable question, seeks independent records and testimony, and leaves room for its first explanation to be wrong.

Television reporting: make every image answer a question

A strong video report needs evidence as well as pictures. Plan images around verifiable questions and keep the edit faithful to what happened.

Media scriptwriting: give every scene a job

A usable script shows what changes, who needs to know and how the audience will see or hear it.

Digital journalism: publish a story that can be checked and updated

The web lets a story grow and be corrected. That advantage matters only if readers can see what changed and where each claim came from.

Sports reporting: tell the match without losing the evidence

A final score is the start of a story. Explaining how it happened requires context, checked statistics and more than one voice.

Radio news: build a bulletin that a listener can follow

A listener cannot reread a sentence while a bulletin keeps moving. Make the main fact, its source and its significance clear on the first hearing.

Football commentary: describe the action before judging it

Good commentary gives the listener a location, a sequence and a reason to care. Preparation makes spontaneous description more accurate.

International reporting: explain the event and the frame around it

Reporting across borders requires more than translating a headline. Dates, institutions, language and local perspectives change what a fact means.

Radio entertainment: plan room for spontaneity

A lively programme needs a structure underneath its apparent ease. The audience should know where a segment is going without hearing the machinery.

Television presenting: lead the viewer through a live segment

Camera confidence comes from a clear purpose, preparation and reliable cues. A presenter guides a viewer through information rather than simply reading fluently.

Advanced sports analysis: turn observations into a testable argument

An analysis is stronger when another reader can trace each inference back to the match, the dataset or the interview that supports it.

Narrative journalism: build a scene without inventing it

A reported scene can have character, tension and detail while keeping every factual element traceable. Narrative form does not excuse reconstruction without evidence.

Sports desk planning: one event, a coordinated coverage plan

A newsroom needs an allocation of questions, deadlines and responsibilities, not simply a list of formats. Coverage should add context as the event develops.

Learn media production through a project you can review

A finished, reviewed piece teaches more than a folder of unconnected exercises. Keep the scope small enough to research, make and improve in a short cycle.

Mobile marketing: make the journey useful before the campaign

A mobile campaign begins when someone can understand an offer and finish a task on a small screen. A clever message cannot compensate for a confusing destination.

Podcast and streaming: one research file, two production rhythms

Edited audio and live video can share a research file, but they need different scripts, tests and review steps. Design each version for the way it will be heard.

Verify a claim before publishing

A procedure for checking, attribution and correction.