Mobile marketing: make the journey useful before the campaign

Practice pathway
1. User task: ____________________
2. Consistent promise: ____________________
3. Mobile content: ____________________
4. Accessible controls: ____________________
5. Journey test: ____________________
6. Documented outcome: ____________________

Worked example
Fictional page test: offer a downloadable template, explain its format and place the button beside an example. Ask three people to find it without help. Log task, confusion and outcome. Three observations can expose problems but do not represent an entire audience.

Review before publishing
[ ] The main question has a clear answer.
[ ] Claims have a source and date.
[ ] Script, sound and pictures agree.
[ ] Names, numbers and quotes are checked.
[ ] Materials have permission for use.
[ ] The transcript or text alternative is reviewed.

Project deliverable
A reviewed piece, its source sheet and a note explaining what changed.