SEO for journalists: make a story findable without changing the facts

Practice pathway
1. Reader need: ____________________
2. Verifiable answer: ____________________
3. Title and structure: ____________________
4. Sources and dates: ____________________
5. Links and markup: ____________________
6. Query review: ____________________

Worked example
For the fictional query “how to check a centre’s opening hours”, answer the task in the title and identify the source and check date in the opening. Add a day-by-day table and exceptions. An old timetable does not become current by changing the year in its heading.

Review before publishing
[ ] The main question has a clear answer.
[ ] Claims have a source and date.
[ ] Script, sound and pictures agree.
[ ] Names, numbers and quotes are checked.
[ ] Materials have permission for use.
[ ] The transcript or text alternative is reviewed.

Project deliverable
A reviewed piece, its source sheet and a note explaining what changed.